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Blue Apron Packaging

As an extension of the new campaign for Blue Apron titled, “Better food, from scratch”, short-run editions of Blue Apron's packaging were designed. The new design combines Blue Apron’s new design system and our campaign elements and visualizes, panel by panel, Blue Apron’s mission for a more sustainable food-system using illustration and friendly typography. I was tasked with adapting the illustration style from the TV spot into the packaging.

Created with Ben Grube + Brian Eden, ACD; Daniel Frost, Illustrator.

Created at Droga5

 

 

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