Toga
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Godaddy

What started as a campaign identity to move Godaddy away from scantily clad babes and monster cars, quickly became the foundation for a soft rebrand. We created a new (fully-clothed) look that retained their edgy, and rebellious spirit, by using a refined color palette, a sharp Saul Bass inspired icon treatment, and an aberrant typographical style to be used in print, out-of-home, and on the web.  

Created with Matthew Egan, Senior Designer.

Created at Barton F. Graf

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