What started as an interactive, campaign to recruit Summer Interns, became the foundation for a retooling of D5’s internal brand. And what better time to do it than its 10 year anniversary. To evolve the look and feel, the color palette was expanded and saturated and a new set of typefaces were put into rotation to create a modern, refined and flexible identity. This system is now used for posters, parties, events, various HR groups and initiatives, our internal digital resource “Droganet”, clothing, and festivals.