Spotify for Artists needed its own identity distinct enough to speak to creators, but unmistakably Spotify. I helped define the visual system: typography, color, and a photography direction rooted in three moments of an artist's journey: performing, creating, and connecting with fans. Beyond the core identity, I built out templates for email, social, and marketing pipelines, and served as a bridge between marketing and product teams to ensure brand consistency from campaigns through to the redesigned Spotify for Artists digital hub.
Credits
Created at Spotify
Role, Freelance Senior Designer
Ras Wangelin, Global ACD
Martin Berggren, Art Director
James Aviaz, Copywriter