Campaign for a unique collection of ten one-of-a-kind engagement rings, by ten world-class jewelry designers.
Created for De Beers
Role, Freelance Design Lead
Jewelry Photography provided by DeBeers.
Portraits provided by the jewelry designers.
Campaign Identity
Social Assets
Templates
For this campaign, emphasizing the natural aspect of the diamonds was a critical part of the brief. The natural palette of earth tones is made by taking one core tone, which was then complimented with a highlight and shadow tone as if they were reflecting light like a diamond.
All layouts are built on a responsive 10x10 diamond grid. This allowed us to create bespoke forms and layouts for each designer without compromising consistency across the campaign.
